The Story Behind DAMA

Founded by Tommy Espinal, DAMA Productions is named after his mother and godmother—two women whose stories have been an enduring source of inspiration. The word "DAMA" originates from the definition "Little Noblewoman," symbolizing the courage, bravery, and most importantly, the stories of the powerful women who shaped Tommy’s upbringing.

Tommy defined DAMA as a company that would focus on the power of storytelling—the evolutionary and innovative impact it has on modern-day lives. Storytelling speaks to our identity, who we are, and where we come from. DAMA was founded on these principles, and in his ten years of mastering the art of storytelling, Tommy has committed DAMA to helping others tell their stories.

Recognizing the transformative power of storytelling, Tommy founded DAMA Productions to apply this art form across industries. The company’s most recent evolution has been its expansion into a creative agency, building a story-driven model for brands seeking to enhance their identity through storytelling.

What Guides Us

• Authenticity: Stories that reflect genuine values and truths.

• Unique Perspective: Narratives that push boundaries and stand apart.

• Culture: Embracing and celebrating the origin stories and identities that define us.

DAMA is committed to shaping the future of storytelling by ensuring it remains innovative, impactful, and culturally rich. Tommy’s Latin heritage and upbringing in an urban community deeply inform his philosophy. He understands the importance of culture and the power of origin stories. He believes that our stories define who we are and who we will become, and that embracing rather than diluting these stories is the key to personal and professional growth. This belief is embedded in every project DAMA undertakes.